About Sue

Hi, I’m Sue Pember, a Coach, Mentor, and Advisor who is deeply committed to supporting Small Business Owners and Business Leaders.

I have a keen focus on nurturing thriving enterprises and guiding individuals to prioritise personal well-being, I offer tailored programs to support my clients in their entrepreneurial endeavors or career transitions.

Drawing upon my extensive network and knowledge I thrive on providing valuable business insights, energy, and introductions to support you in your business and life goals. My firsthand experience in founding multiple award-winning businesses lends credibility to my expertise in navigating the challenges of working in business.

I am very proud of my achievements to date for my successful relocation company AussieOs founded in 2010, including being named WA Today Female Entrepreneur of the Year (2013), Business News 40 under 40 and Peoples Choice award winner (2013), EY Entrepreneur of the Year - State Nominee (2013) and as a State finalist in two categories of the Telstra Business of the Year awards (2024), these awards underscore my commitment to excellence and innovation in the business landscape.

Furthermore, my personal journey with ADHD fuels my passion for supporting others who face similar challenges, fostering an inclusive and supportive environment for all.

In addition to my business-focused endeavors, I also provide guidance and mentoring to navigate the often overwhelming Western Australian property market offering support and insights to facilitate informed decision-making in this complex and often confusing process.

On a personal note I am married to Fish Scientist Dr Matt Pember my partner of over 30 years, we have two children Charlotte 17 and Leo 13 and live in Bicton Western Australia with our Golden Retriever Elsa and Pug Teddy and two cats Mango and Coco.

In my free time I enjoy catching up with friends and family, travelling, hiking, hosting events and giving back to the community.

  • “Sue is simply a powerhouse! She is genuine, intelligent, heartfelt and a wealth of knowledge and inspiration. I have found her to see to the heart of the matter, and come up with sensational solutions and pragmatic, action based steps. She walks the walk, and most importantly she does so with a commitment to community, strong ethics and integrity. She is a rare find!”

    Lee Standeven

  • "Sue is an amazing business owner and business advisor. She is a fabulous connector, who nurtures her contacts with care and insight. In addition to this, Sue has a unique insight and has the ability to join dots others don't see to create value and to think outside the square which help businesses position for future success."

  • "Sue was an invaluable resource during my transition back to Perth. Her assistance went above and beyond simply providing contacts. She took the time to understand my career goals and connected me with the right people who could offer relevant opportunities and support. Thanks to her efforts, I carved out a successful niche in the market!"

    Vishmi De Silva

  • "Sue has been a wonderful sounding board and business coach. Being a business owner can be a lonely path sometimes. She has had amazing business success and brings a wealth of experience into our chats. I can't recommend her enough as a coach!"

    Dr Samantha Hall

  • "I had been in touch with Sue to expand my network in Perth. You have been so wonderful and approachable and in fact you have helped me proactively in introducing me to your network selflessly. It is great to get to know you and the amazing work that you have been doing."

    Vaibhav Agrawal

  • "Sue is an extraordinary business woman who regularly displays insights into business relationships. I highly recommend Sue."

    Anne Hurley

  • "Sue and I had a business planning session together and she generously shared ideas, contacts, useful analogies and approaches which helped create a plan moving forward. Thanks Sue!"

  • "Sue's depth of knowledge and experience in small business is truly impressive. After starting my own business, I found myself scattered, struggling to make significant progress. Sue brought clarity, helping me focus on what truly mattered and setting actionable steps for each month. Her ability to uncover opportunities I hadn't considered, combined with her extensive network, has been invaluable to my business growth. Sue not only provides strategic guidance but also ensures accountability, which has been essential since I don't have a team around me."

    James Jensen

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